the four products

shop all

Two for the morning, one for after the bath, one for the night. Buy them on their own, or together as a ritual.

Soothing Night-Time Balm the one to start with
PM paediatrician's choice

just be with me nighttime balm

200 g · hypoallergenic

A rich calming balm for the end of the day - infused with omega, plant biolipids and centella asiatica, for bedtime stories and sweet dreams.

our gentle approach to baby skin.

Made without parabens, sulphates or added fragrance - and built on four plant botanicals a dermatologist chose for skin that is still learning to protect itself.

plant-based botanicals.
no added fragrance.
dermatologically tested.
safe from day one.

ask the dermatologist.

all answers

The questions mothers actually ask, answered by Dr Sonali. Swipe for all eight.

How to know if a product is safe for your baby?
How to know if a product is safe for your baby?
the safety checklist
Baby Oil Explainer
Baby Oil Explainer
why this window decides everything
Head to Toe Wash explainer
Head to Toe Wash explainer
what actually works
Simplifying baby care
Simplifying baby care
you need far less than you think
Daily Essentials explainer
Daily Essentials explainer
how and when to use it
Nighttime Balm Explainer
Nighttime Balm Explainer
why no foam is the point
The first 1000 days
The first 1000 days
the everyday routine
Baby Dry skin solution
Baby Dry skin solution
the last step of the day
the mother behind eda
“I made these for my own children first.”

Formulated for Indian babies - our heat, our hard water, our winters. Not a Western formula resized for this market.

Dr Sonali Kohli, MD — dermatologist, mother of two
her story

what mothers say.

4.9
★★★★★
128 verified reviews
★★★★★

"The only thing that settled the dry patches on her shins. We've stopped experimenting."

★★★★★

"I was buying six different things before this. Three products, twice a day, and his skin finally settled."

★★★★★

"Bought it for my second after using half a shelf of other things on my first."

start the ritual tonight.

Four products, one morning routine, one night routine. Everything the first 1000 days ask for — and nothing they don't.

shop the ritual free shipping · COD available