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PM · THE 0–5 RITUAL
just be with me nighttime balm
Rich overnight repair
A rich calming balm for the end of the day infused with omega, plant biolipids and centella asiatica, for bedtime stories and sweet dreams.
our gentle approach to baby skin.
plant-based botanicals.
no added fragrance.
dermatologically tested.
safe from day one.
ask the dermatologist.
all answersThe questions mothers actually ask, answered by Dr Sonali. Swipe for all eight.
How to know if a product is safe for your baby?
the safety checklist
Baby Oil Explainer
why this window decides everything
Head to Toe Wash explainer
what actually works
Simplifying baby care
you need far less than you think
Daily Essentials explainer
how and when to use it
Nighttime Balm Explainer
why no foam is the point
The first 1000 days
the everyday routine
Baby Dry skin solution
the last step of the day
a podcast by eda
the parent brain.
One expert, one subject, until the confusion is gone.
watch on youtube
A dermatologist. A mother of two. Same person.
"I made this for the skin problems I couldn't solve for my own kids"
dryness, rashes, and a malish that ended in a fight with soap.
what mothers say.
★★★★★
"The only thing that settled the dry patches on her shins. We've stopped experimenting."
★★★★★
"I was buying six different things before this. Three products, twice a day, and his skin finally settled."
★★★★★
"Bought it for my second after using half a shelf of other things on my first."
