A dermatologist who couldn’t find what she needed.
“I was telling mothers what to stop using. I had nothing to tell them to start.”
A baby’s skin isn’t a smaller version of yours.
It’s thinner, it loses water faster, and it is still being built. Which is why the wrong product does more than nothing — it interrupts.
Baby skin has a weaker barrier and loses water much faster than yours.
The skin barrier is built in the first 1000 days. What you put on it during this window matters.
Hard water, high humidity and temperature extremes are not accounted for in Western formulas.
The daily routine your baby’s skin actually needs fits in four products. Not fourteen.
The barrier is built once.
Conception to age two. After that the routine stops being formative and starts being maintenance.
heat and humidity
Sweat and friction where skin folds — the nappy area, the neck, behind the knees.
hard water
Most Indian taps strip more than they clean, which is why the wash doesn't foam.
dry winters
Indoor heating and cold air pull moisture out faster than a baby replaces it.
One problem, one answer, nothing spare.
Four products, because four is what the barrier asks for.